Brand · press kit

# Light is never decoration.

Money arrives as a dim stream, and each check gives off light. Here is how the Trifold brand looks, reads and sounds.

## The mark

Three panels folding into a triangle: a receipt folded in thirds. The hero animation ends on this same fold.

Trifold

On ink

Trifold

On paper

The mark alone, for small spaces and the favicon

Do

-   Give the mark clear space at least the width of one panel.
-   Use it in saffron on ink or paper, as shown.
-   Write the name as "Trifold", one word, capital T.

Don't

-   Recolor, outline, rotate or add effects to the mark.
-   Write "TriFold", "Tri-fold" or "TRIFOLD" in running text.
-   Use the mark to suggest we endorse a product or service.

Files: [mark (SVG)](https://trifold.app/favicon.svg) · [mark (PNG, 180px)](https://trifold.app/apple-touch-icon.png) · [social card (PNG, 1200×630)](https://trifold.app/og.png)

## Color

Two modes, each with its own physics. Dark is the vault at night, lit from inside by proofs. Light is ink and foil: a ledger page on a sunlit desk, stamped and foiled. Never two glow colors in one view. No purple.

Ink

#07090F · #F7F3EA

The page

Raised

#0E1424 · #FFFDF8

Cards and panels

Text

#E9ECF4 · #16203A

Text and links

Muted

#9AA3B8 · #5B6680

Secondary text

Ledger green

#5BE3A1 · #2F7D5B

Matched, verified, ✓

Saffron

#F2B447 · #C98A22

Sealed months, primary action

Ember

#FF9B54 · #C2672A

The next chapter

Dawn blue

#7FB8FF · #2D6BC4

Reserved for the witness

Clay

#E07A5F · #B5533C

Mismatches and warnings only

## Type

Display · Fraunces

Books that show their work.

Weights 300–400, high optical size, soft. The hero alone turns on Wonk.

Body and UI · Inter

Every Stripe payment becomes a signed receipt your families can check.

16–18px for reading.

Labels and numbers · JetBrains Mono

03 · PROOF   171,400.00

Tabular figures on every number; uppercase labels tracked 0.12em.

## Voice

Calm, plain and exact, like a trusted bookkeeper. Short sentences, real numbers. We say what ships, and we mark everything else Next or Later.

Books **✓**·Receipt **✓**·Stripe **✓**

### Names

Trifold

The company, the customer brand and the hosted service.

tfd

The engine and its command-line tool (the atm command until the rename lands). Source-available on GitHub.

Rifo

The AI assistant, said "REE-foh". On the roadmap; it never computes a number.

UseAvoid

check, verify, signed, sealedblockchain, crypto, immutable

books, receipts, close, families, members"AI magic", "autopilot", "set and forget"

"append-only", "replayable""unhackable", "100% accurate"

"with your CPA""we do your taxes", "automated filing"

"Get early access", "design partner""Start free" (until the hosted service opens)

Press questions: [contact us](https://trifold.app/about). Trademark use: see the [trademark policy](https://trifold.app/legal#trademark) (draft).